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Andrew Zimmern on 3 Adland Favorites: The Bazaar

The Bazaar Brad Hines Sky July 2010

Photo by Brad Hines

Bar Centro offers imaginative drinks such as margaritas with salt air, paired with raw bar selections.

The Locale: 465 South La Cienega Boulevard

Agency: David&Goliath

Clients: Kia, Bacardi, Universal Studios

Mealtime: D&G employees can’t get enough of the salads and sandwiches at Second City Bistro in El Segundo and the impressive build-your-own-burger at The Counter. But when it comes to celebrating, this creative group pulls out all the stops. In 2009, D&G rented out all of The Bazaar by José Andrés to celebrate the agency’s 10th birthday—complete with stilt walkers and flamenco dancers.

The Venue: Renowned Spanish chef Andrés teamed with the SLS Hotel in Beverly Hills to create an eclectic restaurant: four dining concepts in an open 11,500-square-foot space. Bar Centro offers imaginative drinks such as margaritas with salt air, paired with raw bar selections. Rojo y Blanca is a tapas restaurant split in two—Rojo, a traditional Spanish matador- inspired space, and Blanca, its light, contemporary counterpart. The menu is a modern exercise in classic Spanish tapas—Iberian hams and Manchego cheeses in the company of Japanese grilled-eel tacos. If it’s dessert and coffee you’re after, Patisserie, with its Marie Antoinette-inspired décor, won’t disappoint.

Surprises: There are plenty. You may encounter a tarot-card reader doling out fortunes or a caricaturist sketching wildly. The food follows suit. As Andrés says, The Bazaar is more than a restaurant, “it’s a playground.”

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